Social Media Marketing Manager

Nintendo of America About Nintendo of America: From the launch of the Nintendo Entertainment System™ more than 30 years ago, Nintendo’s mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo’s iconic and cherished franchises including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Animal Crossing™, Pikmin™ and Splatoon™ across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks. We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/. Position Summary: The Social Media Manager will support Nintendo's merchandise marketing across owned social channels, with additional opportunities for involvement in hardware and software campaigns. Laddering into our Expanded Audience pillar, this role will strive to reach consumers beyond our core gamers by showcasing Nintendo as lifestyle brand. This person will work closely with our Nintendo SAN FRANCISCO and Nintendo NEW YORK teams, as well as our Strategic Initiatives department, who manage our product licensing. Description Of Duties - Engages with content creators to bring Nintendo products and initiatives to life while managing and executing tactics. - Collaborates with the Communications team in celebrity marketing, identifying appropriate opportunities for the celebrity community to engage with Nintendo products in a way that drives affinity with defined target audiences. - Manages external partners and agencies involved in executing short- and long-term initiatives on the earned and paid influencer program. - Drafts and/or edits