Assistant Manager, Global Brand Marketing

Job SummaryWe are seeking a Global Brand Marketing Assistant Manager to support the Global Marketing area.In this capacity the right candidate will help support the brand strategy, product innovation direction and go-to-market strategy. Additionally, the scope will include execution tasks tied to the Product Development operational cycle. This role is ideal for a beauty industry professional who thrives at the intersection of product strategy, brand storytelling, and cross-functional leadership that is consumer insight driven and has deep category knowledge. S/he will collaborate closely with the Director of Global Brand Marketing to assist in the development and execution of product and brand strategies, campaigns, and new product launches. Candidates should be enthusiastic about what we do, energetic, highly organized, great problem solvers, and initiative-takers. This role will report to the Director of Brand & Product Marketing and is a hybrid in-office role, based in New York City, with 2 days of remote work per week. Principal Accountabilities Brand Strategy Development: - Partner with the Director on brand strategy, content planning, and campaign development—in particular, owning the creation of campaign decks and toolkits to guide cross-functional execution across Sales, Brand.com including Email and Paid Media, Comms & Social, Education, Creative and Visual Merchandising. - Translate consumer insights, trend analysis, and category intelligence into product and campaign strategies that drive brand differentiation, innovation, and growth. - Contribute to the long-term innovation roadmap and brand-building efforts by synthesizing market trends, business performance, and competitive landscape into strategic recommendations. Product Strategy: - Support the execution of the Marketing calendar and detailed growth strategy for each product - New Product Development Direction Setting – contribute to the development of briefs (including product trends, cu