Social Media Manager
Mad
New York, United Statesvia LinkedIn
What are we looking for?
We’re looking for a Social Media Manager who lives at the intersection of "data-driven" and "unhinged creativity." You won’t just be managing an editorial calendar; you’ll be the voice of our portfolio of prepaid brands, the architect of our digital presence, and the person who spots a cultural moment before it hits the mainstream.
This is a unique opportunity to act as the voice and architect of three distinct brands that empower millions of customers. You will be responsible for developing and executing innovative organic and creator content to build vibrant online communities, drive brand engagement, and support key business objectives. The ideal candidate is deeply immersed in social media and online culture, understands how to connect with value-conscious consumers, and thrives on turning insights into compelling content.
You are curious about what people need and want. You enjoy digging through data for insight into opportunities for how we can help our consumers work, play, and connect in new and better ways. You are an avid user of social media and are up on all the latest trends. You are creative and innovative while protecting the brand’s reputation. You will be part of the organic and creator social team and be responsible for helping to build community and drive brand distinction with our customer and prospect base.
What you’ll be doing:
- Translate business opportunities into creative expressions via organic social and creator;
- Work with agency partners to craft engaging organic content and optimize performance for Verizon’s portfolio of prepaid brands;
- Work on content campaigns for both large-scale and social-first brand moments - ranging from content with creators/influencers, to scripted content, and competitive content;
- Assist in the development of campaign briefs, learning plans, and post-campaign reporting;
- Partner with agency partners to generate audience insights from both our owned comment sections as well as ge