Manager, Brand Activation – Maybelline & essie

Job Title: Manager, Brand Activation – Maybelline & essie Division: Consumer Products Division Location: New York, NY (Hudson Yards) Reports To: Kelly-May Cavalier Who We Are For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup. Mission The Brand Activation team owns the national activation strategy and develops standardized Go To Market materials to drive the Maybelline brand vision to customer and consumers. Core Responsibilities - Partner with Brand GMs to develop brand GTM strategy & national activation calendar - Develop brand activation plans including promo, display, retail media, etc. - Develop brand elements of GTM kits and lead innovation day presentations - Evaluate in-year brand performance and provide recommendations to category leaders and commercial leads to manage sell-out across customers - Serve as primary voice of the brand for business development team and key account teams - Represent voice of the customer across brand-driven conversations Provide Input To - Customer marketing – Brand activation ensures that all customer activations are aligned to brand visions and priorities - Merch ops – Brand activation ensures brand visions are captured in wall strategy What’s In It For You - Salary Range: $100,400 - $143,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience