Director of Ecommerce

Job Title: Director of Ecommerce About The Role The Director of Ecommerce is responsible for owning the end to end ecommerce P&L, setting the digital commerce strategy, and leading the team and partners that execute against it, including our internal Ecommerce Manager and external development agency partner. You will partner cross functionally with brand marketing, operations, production, and finance to ensure that site experience, technology, and performance marketing are aligned to company goals.? Key Responsibilities Strategy, P&L and roadmap - Own the ecommerce strategy and roadmap, aligning site, tech stack, and digital experience to annual revenue, margin, and growth targets. - Lead ecommerce forecasting, budgeting, and monthly/quarterly business reviews; translate performance into clear recommendations for leadership. - Define and track target KPIs (traffic, conversion, AOV, UPT, CAC/LTV, contribution margin) and ensure the team and partners are focused on the highest?impact initiatives.? Leadership, team and org structure - Manage, coach, and develop the Ecommerce Manager (and any future coordinator/junior roles), providing clear goals, feedback, and growth paths in line with HR and leadership SOPs.? - Partner with HR to align the role and team structure to the broader org design, define interview panels, and participate as hiring manager for all ecommerce roles. - Build a high?performance, highly collaborative culture across internal ecommerce, marketing, CX, operations, and external agency partners. Site Experience, Merchandising And Operations - Provide strategic direction for the Shopify Plus site, while the Ecommerce Manager owns day to day execution (SKU setup, merchandising, content, QA, PDP hygiene).? - Set standards for onsite experience (navigation, collections, search, PDPs, size guides, content modules, upsell/cross?sell) and approve major updates and new templates.? - Oversee the ecommerce launch calendar and ensure alignment wi