Digital Marketing Manager

POSITION SUMMARY: The Performance Team at alice + olivia is seeking a collaborative and results-driven leader to drive growth in traffic and customer acquisition while contributing to team success. The Digital Marketing Manager will strategically manage and optimize digital marketing efforts across multiple platforms, focusing on key metrics such as cost per acquisition (CPA), return on investment (ROI), and customer lifetime value (CLTV). Working closely with the senior director, performance marketing & with cross-functional teams, this role will drive revenue growth. As a strong team player, you'll help shape and execute the digital marketing strategy across key channels, including paid search, paid social, and affiliate marketing, ensuring collective success in meeting growth objectives. KEY RESPONSIBILITIES: - Revenue and Demand Generation: - Drive acquisition channel performance to meet new customer and sales revenue targets within established CPA, ROI, and CLTV constraints. - Develop strategies to maximize the customer funnel by increasing conversion rates and reducing churn, ensuring revenue growth. - Drive traffic and demand generation through a combination of paid media, organic strategies, and emerging channels such as AI powered optimization tools. - Leverage AI and predictive analytics to identify growth opportunities, improve audience targeting, and increase marketing efficiency - Focus on scaling demand while improving marketing efficiency through CAC and improving marketing-driven revenue metrics. - Channel and Campaign Optimization: - Oversee direct response programs, including Paid Search, Paid Social, and Affiliate marketing, while evaluating and exploring other emerging media in partnership with agencies. - Manage and optimize the performance of key channels (Search, Social and Affiliates) by constantly analyzing costs per acquired customer (CAC), ROAS, and increasing engagement rates. - Utilize AI-driven platform capabiliti