Copywriter
LVMH
New York, NYvia LinkedIn
OVERVIEW
Marc Jacobs International, powered by the creative genius of Marc Jacobs, seeks a Copywriter to join the Marketing team based in its New York City (SoHo) headquarters.
RESPONSIBILITIES- Develop brand messages for all digital marketing channels including ecommerce, social media, performance and digital media
- Collaborate with brand marketing, ecommerce, and graphic design teams to develop relevant product stories and experiences
- Pitch content ideas during meetings for both big seasonal concepts and daily assets
- Write engaging copy for subject lines, editorial emails, homepages and landing pages in view of weekly results and benchmarks
- Generate compelling copy for printed marketing collateral, brand events and In-store materials
- Craft the tone for social copy in both organic and paid campaigns with strategic recommendations.
- Partner closely with merchant and design partners to construct product descriptions for all products sold on marcjacobs.com
- Own process of creating and editing all copy needs for the brand, from briefing to proofreading and QA testing
- Work closely with project manager to construct and adhere to timelines for all relevant projects and initiatives
- Conduct regular market research to draw inspiration and learnings for telling brand stories
- Reports to Graphic Art Director, Digital and Brand
QUALIFICATIONS- 5-7 years relevant copywriting or editorial writing experience
- Fashion experience preferred
- Bachelor’s degree required
- Excellent communication and a broad range of writing skills, from creative to technical
- Strong proofreading abilities with an acute attention to detail
- Proactive self-starter and multi-tasker
- Highly organized while remaining flexible to meet business needs
- Ability to self-prioritize and meet deadlines
- A team player and business partner to all cross-functional teams
- Solutions oriented with a positive attitude
- All applicants should be submitted with a book/writing sample of relevant