Copywriter, Amazon Leo

Description Amazon Leo is Amazon’s low Earth orbit satellite network. Our mission is to deliver fast, reliable internet connectivity to customers beyond the reach of existing networks. From individual households to schools, hospitals, businesses, and government agencies, Amazon Leo will serve people and organizations operating in locations without reliable connectivity. The Copywriter brings fresh creative approaches and tactical solutions to the campaign workflow—from concept and messaging to final copy delivery. As the voice of Leo, you'll craft consistent, compelling narratives that guide customers, business partners, and government stakeholders through every touchpoint of their journey with Leo—whether that's a social post, product page, email campaign, event experience, or video script. With a growing knowledge of the Amazon portfolio and Leo's unique positioning, you'll have a strong point of view on creative execution and collaborate closely across the team to deliver bar-raising brand experiences. You'll contribute to copy development on campaigns of varying complexity—sometimes supporting senior creatives on larger initiatives, other times driving the copywriting for small- to mid-sized executions with guidance from creative leadership. You'll also leverage generative AI tools to enhance creative workflows, using them to develop internal briefs, explore conceptual directions, and accelerate ideation processes. Key job responsibilities Voice of Leo Across the Customer Journey - Execute Leo's brand voice and tone across all customer touchpoints—from first awareness through consideration, purchase, onboarding, and advocacy - Ensure messaging consistency across the full spectrum of media: digital (web, social, display, email), video, experiential (events, activations), print, PR, and internal communications - Adapt Leo's voice appropriately for consumer (B2C), business (B2B), and government (B2G) audiences while maintaining brand consistency - Develop