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Brand Designer

PepsiCo
New York, NYvia LinkedIn
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Overview Design Drives Business Value Design is a strategic function for PepsiCo to drive business value by creating experiences and brand engagements of which people deeply want to be a part. In partnership with the Business and R&D units, we’re applying this approach to our existing portfolio of brands and to an entire new platform of products yet to be born. We are one of the first major corporations to integrate different design disciplines—brand design, design execution, industrial design, design strategy, front-end innovation—into a single group. You are - A lover of design, brands and people - A self-starter with entrepreneurial spirit - Energized by challenges - Empathetic to consumers, customers and internal stakeholders - Keen eye for consumer behavior trends in addition to extraordinary design savvy - A storyteller, visually & verbally - Comfortable multitasking - Collaborative Responsibilities The role: In this role, you will report to the Design Senior Manager, Pepsi Lipton Partnership and collaborate with other Design team members to drive design thinking from ideation thru concept development, refinement, and execution in 360 brand design and innovation. You will be contributing across three iconic brands across the North American tea portfolio as well as supporting regional brands and the PLP. Accountabilities - Creating high quality brand design solutions in a rapid paced, high-output environment - Present design concepts in a clear and concise manner - Ability to sketch ideas to create and communicate concepts - Participate and contribute in brainstorm sessions - Be able to iterate on designs based on direction and feedback from Brand Design lead(s) - Design in alignment to evolving brand needs with emphasis on brand consistency + meet business objectives - Ideate and construct ideas within a team-based design environment - Communicates regularly. Manages own timelines, milestones and internal deadlines to ensure timely deliver Co
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